Cathy Simonte Copley
Consumer Insight + Strategy + Storytelling
- Role
- Adjunct Professor, Consumer Insight at Georgetown University School Of Continuing Studies
- Location
- Arlington, VA, US
- LinkedIn followers
- 500 followers
About Cathy Simonte Copley
Seasoned marketing communications strategist that helps brands find their voice and…
Experience
Adjunct Professor, Consumer Insight
Georgetown University School Of Continuing Studies
Jan 2016 — Present · Washington, DC, US
I built and continue to serve as the subject matter expert for the Consumer Insight course that is one of three foundational courses that graduate students are required to take to earn their Master of Professional Studies in Integrated Marketing Communications (IMC). Not only does teaching keep me on my toes, but it also gives me great pride to watch our next generation of strategic marketers find their groove.
Education
University of Michigan
BA, Psychology
1990 — 1994
Northwestern University
Master of Science - MS, Integrated Marketing Communications
1999 — 2000
Skills
- Marketing
- Marketing Communications
- Digital Marketing
- Digital Strategy
- Crisis Communications
- Qualitative Research
- Market Research
- Strategic Communications
- Interactive Marketing
- Spss
- Social Media
- Customer Insight
- Marketing Research
- Segmentation
- Corporate Communications
- Advertising
- Focus Groups
- Social Media Marketing
- Integrated Marketing
- Public Relations
- Media Strategy
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