Cathy To-Lam
Marketing Manager @Loblaw Companies Limited
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WORK HISTORY
Marketing Manager @Loblaw Companies Limited
Strategic Operations & Delivery- Drove operational and execution excellence with cross-functional teams for marketing strategies and projects by informing best practices. Ensured that marketing programming is delivered with a high level of socialization to senior leadership- Manage control brand PC and No Name campaigns by campaign planning, execution, review marketing creative to ensure that it matches feedback from leadership, and campaign objectives- Led the development of the 2026 marketing calendars and plans for Superstore and Market banners- Oversee the marketing budget by accurately forecasting spend, reviewing invoices, and collaborating with finance to ensure that campaigns are delivered against the planned budget, and vendor invoices are paid in a timely manner- Time management was utilized to establish key project milestones and ensure delivery deadlines were met with stakeholders.
EDUCATION
White Oaks Secondary School
OSSD, Ontario Scholar, Business Certificate
Ryerson University
Bachelor of Commerce (Honours), Marketing Management Co-operative Program
ABOUT CATHY TO-LAM
I am a passionate and enthusiastic marketing professional with over 3+ years of experience. As a client focused individual my goal is to captivate customers through innovative and creative marketing experiences. I believe in the process of kaizen which means continuous improvement because I am a lifelong student who has a passion for learning new skills and connecting with others. Currently I am a Marketing Manager at Loblaw under the Real Canadian Superstore portfolio where I support the Brand Marketing team.I am a graduate from the Ted Rogers School of Management at Toronto Metropolitan University (formerly Ryerson University), where I completed a Bachelor of Commerce, Marketing Management Co-operative Program. With minors in Retail Management, Economics, and Professional Communication. During my undergraduate career I have participated in numerous student groups, such as the Director of IT and Graphics at DECA Ryerson, an IT Associate at Women in Information Technology Management, and most notably the Vice President of Events at the Ted Rogers Students\' Society.
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