Cathy Somers

About Cathy Somers

I am a talented sales, marketing and events planning leader with a wide breadth of knowledge and transferrable skills applicable to diverse industries. I am often remembered for my engaging personality that results in many long-term relationships with customers, vendors, and colleagues alike. What’s more is that I possess a demonstrated track record of success, including numerous promotions of increasing responsibility throughout the organization. I offer a strong commitment to excellence in services and a personal vow to go above and beyond to exceed all expectations. When it comes to sales, marketing and event planning, I rely on creative ingenuity, a strong business acumen and a solid work ethic to deliver timely, valuable and memorable results. Furthermore, I am highly motivated, results-driven and passionate—all of which are qualities that have yielded great successes for my employers in the past. As an articulate communicator with impeccable work standards, I am typically remembered for thinking outside-of-the-box to find the best solution for today’s business challenges. As a quick learner who seeks out new information to improve professionally, I thrive in company cultures that value training and continuous learning. This total combination of skills, knowledge and expertise provide an excellent spring board in support of a company’s bottom line successes.

Experience

1. Director of Brand Strategy

   Crafco, Inc.

   May 2023 — Present · Chandler, AZ, US

   Oversee both the Marketing and Inside Sales departments, inspiring both teams with excellent leadership and communication skills. Manage the day-to-day activities of inside sales ensuring sales and bid targets are met, while also developing and executing marketing strategies that increase brand awareness, generate leads, and drive revenue growth.• Leadership: Facilitate the hiring, training and mentoring of team members. Manage and motivate the teams to achieve department goals, meet deadlines and exceed expectations. • Project Conception & Management: Accomplish marketing and sales objectives through successful creation and execution of marketing plans that align with company goals. Collaborate with leadership to ensure marketing initiatives are aligned with company objectives.• Implement Marketing Strategies: Organize and supervise the various marketing tactics, including print, digital, email campaigns, lead generation, social media, website and others. • Professional Development: Stay up to date with industry trends, best practices, and emerging technologies, and use this knowledge to inform marketing strategies. This includes participating in educational opportunities, reading professional publications, maintaining professional networks, and participating in professional organizations.

Skills

• Microsoft Excel
• Powerpoint
• Research
• Leadership
• Contract Negotiation
• Marketing
• Microsoft Office
• Sales
• Customer Service
• Microsoft Word
• Management