Cathy Rincon

SVP Treasury Management Sales Officer and Sales Team Lead @City National Bank of Florida

Miami, TX, US

Responsible for the oversight of Treasury Management Sales.• Ensures new TM sales, cross-sales, revenue and fee income goals are met, including scorecard accountability.• Accurate forecasting of sales pipeline with demonstrated success of converting active pipeline into sales.• Collaborates with Treasury Management Officers to develop a TM sales strategy that increases market penetration and maximizes revenue.• Establishes and administers TM sales strategy and standardized sales process to maximize partnership with each line of business in an effort to win new business and boost cross-sales.• Supports the sales process through discussions with bankers, product demonstrations and consulting on effective strategies.• Close partnership with TM onboarding, client servicing and product management to provide input and feedback to the priorities and solutionsincluded on the roadmaps for both short and long-term growth potential, as well as matters relative to product needs, pricing, system functionality,customization, issue/error resolution, client experience, etc.

Harvard Business School

Leadership for Senior Executive, Executive Education

Duquesne University

Corporate Business/Legal Major

Universidad Rafael Belloso Chacín

Law, Attorney

Florida International University

Certified Treasury Professional Certificate, College of Business