Cathy Okane
Product Manager - Fragrance @Demdaco
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WORK HISTORY
Product Manager - Fragrance @Demdaco
Leawood, KS, US
Led product development for all fragrance-related products produced and sold by DEMDACO- Develop two new home fragrance brands from concept to launch- Collaborate with strategic corporate partners to develop scented items across multiple collections/brands including home fragrance, fragrance accessories and appliances, scented plush, and scented paper fresheners- Responsible for product mix analysis, product life cycle, R&D, vendor sourcing and negotiation, graphic design, packaging layout, quality assurance, and manufacturing oversight- Successfully delivered products at favorable COGS to achieve aggressive target margins to impact P&L- Led execution of cohesive brand launches- Work with digital team to develop email and web-driven campaigns- Attend trade shows to present new retail customers, conduct sales training, and track trends- Analyze third-party & consumer research to establish and pursue five year pipeline of developmentfor fragrance products- Identify key GTM dates related to fragrance to hit key organizational dates in the stage-gate process.
EDUCATION
University of Missouri-Columbia
Bachelor of Scienece in Business Administration
ABOUT CATHY OKANE
Seasoned marketing leader with proven ability to leverage data insights to grow sales and reduce costs. My career has been built on a passion for developing and implementing innovative strategies that deliver on business goals and resonate with the consumer. I thrive in an environment that embraces creative thinking combined with data-driven decision-making. I am a collaborative leader with a strong ability to build cross-functional relationships, inspire teams, and lead projects that maximize results for both the brand and the customer. Specialties: Strategic Planning, Brand Management, Product Management, Product Development, Product Marketing, Innovation, Data Analytics, Trend Monitoring
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