Cathy McLagan
Driver of growth through operational management, marketing, and technology | Specialized in Agile, CRM, Content Services, Marketing Automation
- Role
- Managing Director, Growth Enablement at Cibc Private Wealth Us
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Cathy McLagan
I work with global teams that seek to improve speed to market, client-centricity, and operational efficiency. With over 20 years of experience in the asset management industry, I have a deep understanding of the client value proposition and the marketing technology, processes plus team structures & skills to deliver on it.Key components of my experience are building highly effective teams, managing strategic initiatives, and driving organizational change. I prioritize connectivity between key stakeholders and product owners as we collectively develop roadmaps for CRM and MarTech platforms (Salesforce CRM, Salesforce Marketing Cloud, Pardot, Aprimo, Seismic, Hootsuite, Hearsay). I have successfully operationalized numerous global support models, streamlined operational processes, and served as Chief of Staff to the CMO. I am skilled at dealing with complex and confidential matters, adapting to new challenges and conditions, and aligning marketing operations with the firm\'s vision and objectives. My mission is to empower and engage distribution teams with the tools, data, and communications they need to create exceptional client experiences.
Experience
Managing Director, Growth Enablement
Feb 2025 — Present · Atlanta, GA, US
Education
Agnes Scott College
BA, Economics
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