Cathy McCabe

Insights Director @KLAS Research

Salt Lake City, UT, US

EMAILS

c••••••••@klasresearch.com

MOBILE NUMBERS

+12•••••••34

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WORK HISTORY

Aug 2020 — Present

Insights Director @KLAS Research

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EDUCATION

N/A

Baylor University - Hankamer School of Business

M.B.A., Marketing

N/A

Louisiana State University

B.S, Business/Finance

SKILLS

Consumer BehaviourStrategyCrmAnalysisRetail ResearchResearchCustomer InsightLeadershipPositioningResearch DesignQuantitative ResearchMarketing ResearchCompetitive AnalysisCompetitive IntelligenceMarketing StrategyMarket ResearchFocus GroupsSpssMarket AnalysisStrategic PlanningManagementAdvertising ResearchQualitative ResearchData AnalysisSegmentationProject PlanningAnalytics

ABOUT CATHY MCCABE

I am an insightful and experienced market research professional with over 20 years experience. I enjoy working with clients to help define their research needs and answer their pressing business questions. Adept at many techniques, I can design and conduct qualitative as well as quantitative studies. My experience includes ad hoc research, tracking, discrete choice, segmentation and positioning, to name a few. I especially enjoy taking the data and turning it into actionable insights through meaningful reporting and presentations.

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