Cathy Lewis

About Cathy Lewis

Experienced and highly agile writer and editor, with fluency in multiple business categories and content areas directed to diverse audiences and across all media.A brand-oriented, consistency-seeking professional who values and demands quality.Always seeking to flex creative and strategic muscles by working with dynamic people and organizations Qualities contributing to success include ability to convey concepts in a compelling way, attention to detail and an exceptional way with people, which creates a more positive working environment and improves productivity. CORE COMPETENCIES • Copywriting • Internal and external corporate communications • Marketing strategy and planning • Product development • Brand stewardship • Team building and leadership • Brainstorming facilitation • Qualitative research • Project management • Program development • Presentation skills training • Copyediting • Proofreading

Experience

1. Principal

   Cathy Lewis Communications

   Nov 2013 — Present · Stamford, CT, US

   Re-established multi-faceted marketing and communications consultancy providing creative, strategically-driven branding, new product development, qualitative research and promotion services to agencies and clients in consumer packaged goods, media and entertainment, pharmaceuticals, finance, not-for-profit and real estate.• Copywriting: Develop compelling copy across all media to drive and support marketing, awareness-building, fundraising and sales objectives, using the full range of PR, advertising, promotion and corporate communications devices. • Brainstorming Facilitation and Training. Lead agency and corporate groups through a series of exercises designed to remove barriers, spark creativity, generate ideas, solve problems; in short, move organizations to new levels of energy and effectiveness. • New Product Development Consulting: Apply marketing expertise and creative talent and communications skills to create new products and build brands. • Insightful Qualitative Research: Focus group moderating plus ethnography, one-on-one interviewing and customer intercept studies. Expert at leveraging research data to build brands and optimize organization- and business-building strategies.

Education

• Syracuse University

  Bachelor’s Degree, Journalism and Human Development

Skills

• Event Planning
• Media Relations
• Nonprofits
• Advertising
• Marketing
• Writing
• Fundraising
• Community Outreach
• Email Marketing
• Research
• Social Media Marketing
• Blogging
• Facebook
• Publicity
• Internal Communications
• Marketing Strategy
• Public Speaking
• Copywriting
• Social Media
• Press Releases
• Marketing Communications
• Corporate Communications
• Editing
• Copy Editing
• Public Relations
• Publications