Cathy Hontz
Award-Winning Multifamily Marketing Professional | Results-driven Sales and Marketing Executive | Trainer/Educator/Motivator for the Multifamily Industry
- Role
- Director of Marketing and Business Development at Primus Multifamily
- Location
- Mount Pleasant, SC, US
- LinkedIn followers
- 500 followers
About Cathy Hontz
Results-driven marketing and business development leader with a proven track record of driving growth, building high-performing brands, and cultivating long-term client partnerships. With deep roots in the multifamily industry, I specialize in creating and implementing integrated marketing strategies that improve visibility, strengthen leasing performance, and support long-term asset success.My background spans digital, social, and traditional marketing, paired with strong market analysis, demographic insights, and executive-level portfolio management. Recognized as an award-winning professional, I thrive in environments that value strategic thinking, creative problem-solving, and decisive execution—transforming underperforming markets into high-performing, competitive assets.
Experience
Director of Marketing and Business Development
Nov 2025 — Present
Education
Rutgers University
Bachelor of Arts (B.A.), Pyschology
1992 — 1996
Skills
- Leadership
- Disposition
- Dispositions
- Salesforce.com
- Team Building
- Residential Homes
- Qualifying Prospects
- Advertising
- Sales Presentations
- Social Media Marketing
- Cold Calling
- Customer Retention
- Customer Service
- Negotiation
- Marketing Management
- Market Analysis
- Email Marketing
- Leases
- Lead Generation
- Marketing
- Business Development
- Sales
- Online Marketing
- Yardi
- Strategic Planning
- Marketing Strategy
- Apartments
- Lease Administration
- Property Management
- Property
- Rentals
- Brokerage
- Market Planning
- Account Management
- Online Advertising
- Advertising Sales
- Real Estate
- Budgets
- Sales Process
- Training
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