Cathy Grimes

WORK HISTORY

EDUCATION

ABOUT CATHY GRIMES

I\'m on a mission to help marketing leaders and teams become \'Flimble\'(I fluffed my words on a call,\'flexible and nimble\' became \'Flimble\', a new word was born 🤣). It stuck and remains true right now. The pace of change (and AI) keeps accelerating and your business risk lies in not keeping up.If you\'re under pressure to grow the business, improve performance, deliver impact faster, and do it all with less? Then you\'re probably wondering how AI can help. But don\'t have time to deep-dive into the opportunities because your backlog is already full, teams are drowning and navigating changing priorities.Overwhelm is real. But more tools and hype won\'t fix it.What you need is clarity. And practical ways of working that embed AI into your workflows to deliver on real priorities, and help you make decisions faster. You need a clear roadmap so that investment in AI isn\'t wasted.That\'s where I come in:My experience guiding teams in new ways of working takes you from ad-hoc AI experiments to a cohesive, practical strategy and roadmap that\'s grounded in real workflows, not hype. I help reduce overwhelm, cut through ambiguity, and turn that “we should do something with AI” into decision-ready priorities, confident action and measurable impact.Here\'s how I can help:I use proven innovation processes and transformation frameworks to- Align leaders and teams on the right problem first before time and budget head in the wrong direction- Create clear priorities, fast, that are aligned to business goals no more ambiguity and endless meetings- Accelerate speed to market without sacrificing quality- Embed new ways of working for change that sticks, sustainablyAre you in the right place for my services?I work with growth-focused marketers, who are looking to reduce risk and make confident decisions under pressure when leading change. To instil a culture of innovation, continuous improvement and growth for high-performing teams. I bring 25 years in marketing, plus hands-on experience facilitating, coaching and training teams through change. I’ve successfully supported marketing organisations (remotely and in person) across Pharma (Europe), Financial Services (US), a Big 4 consultancy (US), and Insurance (UK), helping teams adopt new mental models and practical working frameworks that impact the bottom line.Let\'s create a clear AI-enabled approach that’s human-led and still results-driven. One that\'s actually usable on a Monday morning.For change that really does stick, let’s talk!Message me or email cathygrimesinnovation at gmail.com