Cathy Ching
Digital Experience Product Leader | Platform Product Manager | Personalization at Scale | Digital Transformation | Alignment Superpower
- Role
- Senior Manager Omnichannel Digital Strategy & Product at SCAN
- Location
- Redmond, WA, US
- LinkedIn followers
- 500 followers
About Cathy Ching
I am a seasoned Product Manager with over 15 years of experience enabling digital transformation and delivering impactful solutions. At Charles Schwab, I’ve driven platform strategies that empower internal teams with integrated MarTech, APIs, data management systems, and AI-driven decisioning, creating scalable capabilities that enhance client outcomes. My work has streamlined operations, improved decision-making, and fostered meaningful client engagement.I specialize in personalization, customer acquisition, and engagement, with a proven track record of delivering high-impact solutions that solve complex challenges. By collaborating with engineering and cross-functional teams, I bring expertise in roadmap planning, executing intricate projects, and balancing long-term strategies with speed to market.With deep technical knowledge and strategic business acumen, I ensure robust execution through efficient collaboration, fostering alignment and unity to achieve shared goals. Relentlessly client-focused, I apply UX/UI principles to design seamless journeys that improve user experiences. Combining domain expertise in fintech regulations with a data-driven approach, I deliver solutions that continuously enhance both internal and client-facing results.#DigitalTransformation #PlatformProductManagement #MarTech #MarketingAutomation #DataCapabilities #Personalization #ClientDataPlatform #ContentManagement #SystemIntegration #Productivity
Experience
Senior Manager Omnichannel Digital Strategy & Product
Nov 2025 — Present
Education
National Taiwan University
Bachelor's, Foreign Languages and Literature
1994 — 1998
New York University
Masters, Interactive Telecommunications Program
1999 — 2011
Skills
- Web Analytics
- Product Marketing
- Digital Marketing
- Leadership
- Project Management
- Strategy
- E-Commerce
- Business Analysis
- Analytics
- User Experience
- Agile Project Management
- Product Management
- Software Project Management
- Sdlc
- Agile Methodologies
- Management
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