Cathy Bittner

Senior Strategic Business Development Manager @Canon EMEA

I am responsible for driving collaboration in the marketing supply chain to develop sustainably viable business models for personalized print, now and in the future. For the past 8 years, I have been responsible for the Canon Go-To-Market Strategy in the Commercial Print Market, building strong & robust Value Propositions, which are flexible and adaptable in times of constant evolving change and uncertainty. These activities have ensured that Canon has grown its market leading position in Commercial Print and have also positioned Canon as a recognized thought leader in the market, a company that pro-actively develops the market with our customers. Furthermore, the insights from my activities serve to develop value sales enablement assets to support the commercial teams.