Cathy Anderson
Licensing Executive at MHS Licensing | Art Licensing, Product Development, Art Directing
- Role
- Licensing Executive Art Licensing, Artist Liaison, Product Development at MHS LICENSING & CONSULTING
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Cathy Anderson
Licensing Executive with 20 years experience in the industry. Collaborating with artists…
Experience
Licensing Executive Art Licensing, Artist Liaison, Product Development
Nov 2015 — Present · Minneapolis, MN, US
MHS Licensing is one of the nation\'s leading full-service licensing and consulting agencies. Key areas of expertise: ART LICENSING:As a licensing agency, we represent intellectual property owners such as artists, illustrators, and owners of trademarks, patents and brands (licensors) who want to monetize their intellectual properties by licensing their use to manufacturers of consumer products such as home furnishings, gifts, and textiles. LICENSE ACQUISITION/CONSULTING FOR MANUFACTURERS:Manufacturers rely on MHS Licensing to advise them in the search, evaluation, and acquisition of appropriate properties and brands. As a licensing consultant for manufacturers we have successfully negotiated deals on behalf of our manufacturing clients in such categories as apparel, seasonal décor, home textiles, fashion accessories, craft, and sporting goods with major licensors. DESIGN SERVICES:MHS Licensing through its PDR division has on-staff designers highly experienced in product development and design. We offer their services to manufacturers, domestically and internationally, on a project-based, retainer-based or override-based fee structure to aid them in developing appealing, saleable product for the US and foreign markets. Our designers know what US retailers are looking for. BUSINESS DEVELOPMENT:MHS Licensing serves as a resource for major companies and brands by providing them strategic direction and execution including:• Developing and executing marketing plans.• Identifying and expanding channels of distribution, including sales networks.• Identifying product opportunities based on consumer trends and competitor analysis.• Counseling on direct-to-retail licensing to major retailers.CONTACT:• Email: c••••@mhslicensing.com• Phone: 80•••••33• Website:
Skills
- Art
- Creative Direction
- Marketing Strategy
- Fine Art
- Illustration
- Graphics
- Digital Illustration
- Illustrator
- Craft
- Toys
- Art Direction
- Marketing
- Brand Licensing
- Photoshop
- Graphic Design
- Advertising
- Visual Arts
- Gifts
- Photography
- Indesign
- Licensing
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