Cathryn Farley
Strategic communications and marketing leader at Travis Manion Foundation | Driving brand growth through integrated campaigns & data-driven insights | Expertise in branding, copywriting & social media strategy
- Role
- Marcom Operations Leader Audience Engagement, Data Analysis, and Workflow Optimization at The Mission Continues
- Location
- Kansas City, MO, US
- LinkedIn followers
- 500 followers
About Cathryn Farley
I\'ve always believed that effective marketing is more than just selling a product or…
Experience
Marcom Operations Leader Audience Engagement, Data Analysis, and Workflow Optimization
Mar 2024 — Present · Kansas City, MO, US
Leading marketing and communications operations at The Mission Continues is an exhilarating journey! The focus is on driving audience engagement while ensuring every effort aligns with our organizational goals. By leveraging data insights, workflows have been optimized significantly. Key accomplishments include:* Refined the National Days of Service (NDOS) communication strategy, resulting in a 67% increase in event registrations year-over-year through targeted, data-driven messaging.* Spearheaded a successful Giving Tuesday Appeal Campaign, achieving a 178% increase in participation.* Orchestrated a cross-functional collaboration to create cohesive messaging and branding across all platforms, resulting in increase in brand awareness, enhanced event preparedness, improved internal alignment, and boosted donor and volunteer engagement a notable 29%.* Developed and executed integrated marketing campaigns that delivered measurable results, contributing to a significant uptick in community involvement and support for veteran initiatives. It’s fulfilling to see how integrated marketing campaigns translate into real-world support for veterans and their communities.Skills: Marketing Operations, Audience Engagement Strategies, Data Analysis, Workflow Optimization, Cross-Functional Collaboration, Campaign Management.
Education
Webster University
Master's Degree
William Jewell College
Bachelor's Degree
Skills
- Graphic Design
- Account Management
- Organizational Development
- Portrait Photography
- Public Speaking
- Advertising
- Commercial Photography
- Recruiting
- Fmla
- Small Business
- SEO
- Microsoft Office
- Creative Services
- Time Management
- Fine Art Photography
- Entrepreneurship
- Photojournalism
- Blogging
- Web Design
- Promotions
- Photoshop
- Photography
- Operations Management
- Strategic Hiring
- Interactive Advertising
- Email Marketing
- Marketing
- Social Marketing
- Marketing Strategy
- Social Networking
- Digital Photography
- Human Resources
- Online Marketing
- Leadership Development
- Team Leadership
- Social Media
- Contract Negotiation
- Onboarding
- Social Media Marketing
- Personnel Management
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