Cathrin Koch

Marketing Director Germany @Toyota Deutschland GmbH

Cologne Bonn, DE
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WORK HISTORY

Feb 2024 — Present

Marketing Director Germany @Toyota Deutschland GmbH

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Region Köln/Bonn, DE

Leading a team of 40+ people to strengthen the Toyota brand in the German market, to build a customer centric data-driven business and to transform the team for a data-centric future. Areas of responsibility- Product and VSE Management- Marketing Communication- Sport Sponsoring and Events - Digital Experience- Customer Experience - IT Innovation

EDUCATION

2002 — 2003

University of Florida - Warrington College of Business

MAIB, International Business

1999 — 2002

International University in Germany

Bachelor, International Management and IT

ABOUT CATHRIN KOCH

Experienced cross-functional and cross-cultural leader with a proven track record in strategic brand leadership and communications. Background in consumer goods industry with focus areas in strategic brand management, product and communication development, market research, media strategies and campaign management, digital marketing as well as communications (internal/external/scientific) and CSR.

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Cathrin Koch — Marketing Director Germany at Toyota Deutschland GmbH in Cologne Bonn, DE | Unifers