Cathleya Schroeckenstein

Assoc Director, Audience Development @Babylist

Historically, Babylist has been focused on supporting expecting parents, friends and family as they plan for and celebrate the arrival of a baby. We are making long-term investments in reaching a broader total addressable market (TAM) and increasing lifetime value (LTV) of this audience through several key initiatives. I work on two of them- Acquisition and development of Expectful, to serve hopeful parents as they try to conceive through parenthood with their health & wellness needs - Serving new parents beyond their first year of parenthood (our “Early Years” initiative) I define the yearly business plan, manage the roadmap and support our working teams across product, engineering and marketing for these initiatives to ensure we are tracking to our long-term vision and business goals.