Cathleen Tyson-Day

About Cathleen Tyson-Day

Graphic Design Manager | Marketing Strategist | Community AdvocateCathleen Tyson-Day is a dedicated creative professional and active member of the Amarillo community, where she currently serves as Graphic Design Manager at PPS. With a rich background spanning graphic design, branding, marketing strategy, campaign development, web design, and social media, she brings decades of experience to businesses and non-profits across the Texas Panhandle.Having lived in Amarillo and Lubbock, Texas, and Glendale and Chandler, Arizona, Cathleen’s career is marked by a passion for storytelling through design and a deep commitment to her clients’ success. She guides PPS clients—ranging from banks to community organizations—through every phase of the design and print process, specializing in non-profit campaigns, branding, and promotional strategy.From Spring 2022 to 2024, Cathleen played a key creative role with The Upbeat Reporter magazine, designing issues, writing articles, managing its website and social media, and later expanding into video and broadcast with the relaunch of Upbeat and Beyond. In 2023, the 30-minute community talk show aired on NewsChannel10too, where she co-hosted alongside Dean Yates and Mary Kay Kurts. Cathleen also designed episode graphics, wrote and scheduled promotional content, and managed video publishing for online platforms—an experience she calls “a great learning experience.”Community Engagement & RecognitionCathleen\'s work has been honored through numerous awards, including:Heart of Philanthropy Award (2021, 2023)AAF Tenth District Member of the Year (2017)AAF Amarillo Outstanding Member Award (2015–2016)Bill & Louise Dee Volunteer Award, Amarillo Opera Gold and Silver ADDY Awards for creative excellenceShe has held several leadership roles:Chair, AAF Central Region Conference (2017)Board Member, Secretary, Treasurer, AAF Amarillo (2016–2019)Scholarship Chair, AAF Tenth District (2018–2019)Marketing Consultant to organizations including Leadership Amarillo/Canyon, Estancia Amarillo, Downtown Women’s Center, and Legendary AudioCreative Director and Writer for The Upbeat Reporter (2023–2024)Additionally, Cathleen is a mezzo-soprano vocalist, performing and promoting for the Diamond & Gold Concert Tribute Band (2023–2024).Skills & SpecialtiesDesign & BrandingCopywriting & Content CreationSocial Media Marketing & StrategyPhotography & VideographyCampaign DevelopmentWeb Development & Maintenance

Experience

1. Graphic Arts Department Manager

   PPS Zip-Print

   May 2013 — Present · Amarillo, TX, US

   PPS Graphics Department Head (12 Years)Experienced creative professional with 12 years in the graphics department at PPS, currently leading the department. Background includes graphic design, campaign marketing, direct mail design, social media marketing, and web development. Skilled in website and content management, photography, logo design, printing, and pre-press production.Expertise Includes:Strategic design and branding for nonprofitsFundraising campaign planning and executionEvent materials: logos, themes, table tents, programs, banners, PowerPoint presentations, and social media assetsCertifications:HubSpot Academy: Inbound Marketing, Content MarketingShaw Academy: Digital Marketing, Social Media MarketingAwards while at PPS:Memorable awards: Heart of Philanthropy Award 2021 & 2023, AAF Tenth District Member of the Year 2017, Amarillo Advertising Federation Outstanding Member Award 20••••16