Cathi Watt

WORK HISTORY

EDUCATION

ABOUT CATHI WATT

Senior Product Designer | Championing Strategic, Inclusive, and Growth-Focused Design**As a Senior Product Designer at Barclays, I am committed to delivering digital products that enhance user experiences and drive business growth through innovative, inclusive, and data-informed design. With over a decade of experience, I bring a unique blend of growth-focused design expertise, strategic thinking, and an organisational mindset to my work, consistently improving how teams collaborate to create impactful solutions.My career has spanned roles at Apadmi and Barclays, where I led initiatives to establish more collaborative and efficient workflows, reshaping how design interacts with the broader organisation. I have also contributed to digital transformation projects for clients like the NHS, revolutionising manual processes to enhance operational efficiency and ultimately save lives through design. I actively advocate for accessibility and inclusive design, influencing industry practices and setting higher standards for user experience across the board. I\'ve also driven the adoption of tools such as Figma and the implementation of cross-functional processes both across the organisation I worked in and beyond it with clients such as Dominos fostering alignment and agility, positioning design as a catalyst for business success.Core expertise- Leading growth-focused design initiatives to drive user engagement and business impact- Creating collaborative workflows that enhance design’s role across teams- Shaping business models and strategies through design thinking- Developing and advocating for inclusive and accessible design for meaningful user experiences- Managing full-cycle product design, from discovery to execution- Agile leadership and product ownership focused on cross-functional alignment- Advanced proficiency in Figma, and other industry toolsWith a passion for design excellence, growth strategy, and organisational transformation, I am dedicated to delivering user-centred solutions that make a measurable impact. Let’s connect to explore how strategic, inclusive design can shape the future.