Cathie G. Miller
Senior Director of Product Management @BioIVT
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WORK HISTORY
Senior Director of Product Management @BioIVT
US
Biotech product leader with a molecular biology, virology, and translational research foundation, focused on turning complex science into differentiated, scalable offerings for biopharma and life science customers.Drawing on extensive experience in disease-state tissues, biofluids, immune cells, and normal human/animal biospecimens, brings a commercial lens to personalized medicine portfolios. Product Leadership FocusLeads end-to-end product management across strategy, roadmapping, requirements, and lifecycle management for complex biotech and services portfolios. Partners closely with commercial, operations, and scientific teams to translate market and customer insight into clear product requirements and value propositions. Go-to-Market and GrowthDesigns and executes data-driven marketing strategies and launch plans to support revenue growth, market expansion, and differentiation. Builds tools, training, and messaging that enable global sales teams to position technical offerings effectively with biopharma decision-makers. Portfolio, M&A, and OperationsManages new product development and lifecycle decisions, including prioritization, sunsetting, and line rationalization across broad biospecimen and service portfolios. Successfully integrates products from multiple acquisitions, harmonizing portfolios, pricing, and positioning to create a cohesive, customer-centric offering.Digital, Pricing, and SystemsLeads e-commerce roadmap and enhancements to improve customer experience, self-service, and lead generation for complex scientific products. Drives ERP and pricing capability improvements, enabling more sophisticated pricing strategies, discount governance, and margin optimization. Leadership and SpecialtiesBuilds and leads high-performing product management teams, including expansion into ADME-Tox products and services.
EDUCATION
University of Louisville School of Medicine
Ph.D., Microbiology and Immunology
University of Michigan College of Literature, Science, and the Arts
B.S., Biology
Cornell University Graduate School
Certificate, Marketing Strategy
ABOUT CATHIE G. MILLER
Results-driven Senior Director of Product Management/Marketing with 20+ years of bench research experience. Proven track record in-Translating voice of customer into actionable product strategies-Leading full lifecycle product management and marketing initiatives-Analyzing complex data to drive informed decision-making-Fostering team collaboration and customer loyalty-Partnering with key opinion leaders to drive innovation-Optimizing product portfolios for improved P&L performancePassionate about leveraging market insights and scientific expertise to develop cutting-edge solutions that drive growth and profitability. Adept at motivating cross-functional teams and cultivating strong relationships with stakeholders at all levels.Consistently delivering impactful results, including significant increases in gross revenue and gross profit through strategic product development and rationalization efforts.
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