Catherine Yi
Digital Strategy & Insights Lead for UTA Music
- Role
- Manager, Iq Client Strategy (Music) at United Talent Agency
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Catherine Yi
Catherine Yi is an executive within the IQ department at leading talent, entertainment…
Experience
Manager, Iq Client Strategy (Music)
Jul 2021 — Present · Los Angeles, CA, US
Lead digital strategy and data research for music clients within UTA\'s IQ department, the client strategy, data, and research division of UTA- Elevate client\'s public profiles and expand their online audiences through research, ideation, and strategic implementation- Fuel negotiations, identify business opportunities, and secure deals by analyzing and packaging data surrounding clients\' online brands- Maintain strong, ongoing relationships with major social media platforms to stay on the cutting edge of product developments and secure opportunities for talent- Create new revenue streams for talent by identifying innovative approaches to monetize their audiences- Manage relationships between clients and outside vendors such as social media managers, fan club providers, video services, and other specialists.Clients include: Christina Aguilera, Cardi B, Bad Bunny, Paramore, Karol G, Jon Batiste, Rosalía, The All-American Rejects, jxdn, Nightly, Rebecca Black & more.
Education
UCLA
Bachelor of Arts (B.A.), Music History, minoring in Music Industry
2012 — 2016
Skills
- Social Networking
- Social Media Marketing
- Microsoft Office
- Sales
- Entrepreneurship
- Artist Management
- Social Media
- Artist Development
- Creative Direction
- Advertising
- Writing
- Communication Skills
- Blogging
- Communication
- Photoshop
- Music Industry
- Event Production
- Event Planning
- Radio
- Marketing
- Project Management
- Networking
- A&R
- Music
- Editing
- Content Development
- Record Labels
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