Catherine Larrenaga

Director of Pricing and Packaging @Laserfiche

San Jose, CA, US
EMAILS
c••••••••@laserfiche.com
MOBILE NUMBERS
+17•••••••92

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WORK HISTORY

Jan 2020 — Present

Director of Pricing and Packaging @Laserfiche

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San Jose, CA, US

EDUCATION

2000 — 2004

UC Santa Barbara

B.S. - Computer Science

2006 — 2007

Argosy University Los Angeles

MBA

SKILLS

B2bBusiness Process ManagementEnterprise Content ManagementSellingPre-SalesSolution SellingPartner ManagementCloud ApplicationsRecords ManagementDirect SalesSales ProcessCloud SecurityProfessional ServicesEnterprise SoftwareSales ManagementSoftware DevelopmentScrumSharepointProduct MarketingSales PresentationsBusiness Process ImprovementBusiness AnalysisBusiness-to-Business (B2b)Software Project ManagementCrmMicrosoft CrmSoftware as a Service (Saas)Business DevelopmentBusiness IntelligenceSaasCross-Functional Team LeadershipManaged ServicesDocument ImagingIntegrationDocument ManagementAgile Project ManagementSalesforce.comProduct ManagementCloud ComputingContent Management

ABOUT CATHERINE LARRENAGA

Catherine Wilson is Director of Strategic Alliances at Laserfiche. In this role, she oversees partnership marketing and strategy and is the Product Manager for the Integrations development area. She is also a member of the Rutgers Advisory Board for their Big Data program. With more than 10 years at Laserfiche, Catherine brings a unique blend of experience from Development, Product Strategy and Marketing. During this time, she worked side-by-side with Laserfiche founder Nien-Ling Wacker to build the foundations of Laserfiche’s ISV strategy, which is still followed today. Catherine has been instrumental in developing a partnership management framework to help ISVs develop and launch Laserfiche integrations, including establishing turnkey marketing guidelines; optimizing use of corporate resources to streamline development; and ensuring that product strategy is aligned with partner needs. Catherine has been named a “Woman of the Channel” by CRN Magazine multiple times. She earned her BS in computer science from the University of California at Santa Barbara, and also holds an MBA from Argosy University. To learn more about Laserfiche Enterprise Content Management, please visit or reach out directly over LinkedIn.

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