Catherine Larrenaga
Director of Pricing and Packaging at Laserfiche
- Role
- Director of Pricing and Packaging at Laserfiche
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Catherine Larrenaga
Catherine Wilson is Director of Strategic Alliances at Laserfiche. In this role, she oversees partnership marketing and strategy and is the Product Manager for the Integrations development area. She is also a member of the Rutgers Advisory Board for their Big Data program. With more than 10 years at Laserfiche, Catherine brings a unique blend of experience from Development, Product Strategy and Marketing. During this time, she worked side-by-side with Laserfiche founder Nien-Ling Wacker to build the foundations of Laserfiche’s ISV strategy, which is still followed today. Catherine has been instrumental in developing a partnership management framework to help ISVs develop and launch Laserfiche integrations, including establishing turnkey marketing guidelines; optimizing use of corporate resources to streamline development; and ensuring that product strategy is aligned with partner needs. Catherine has been named a “Woman of the Channel” by CRN Magazine multiple times. She earned her BS in computer science from the University of California at Santa Barbara, and also holds an MBA from Argosy University. To learn more about Laserfiche Enterprise Content Management, please visit or reach out directly over LinkedIn.
Experience
Director of Pricing and Packaging
Jan 2020 — Present · San Jose, CA, US
Education
UC Santa Barbara
B.S. - Computer Science
2000 — 2004
Argosy University Los Angeles
MBA
2006 — 2007
Skills
- B2b
- Business Process Management
- Enterprise Content Management
- Selling
- Pre-Sales
- Solution Selling
- Partner Management
- Cloud Applications
- Records Management
- Direct Sales
- Sales Process
- Cloud Security
- Professional Services
- Enterprise Software
- Sales Management
- Software Development
- Scrum
- Sharepoint
- Product Marketing
- Sales Presentations
- Business Process Improvement
- Business Analysis
- Business-to-Business (B2b)
- Software Project Management
- Crm
- Microsoft Crm
- Software as a Service (Saas)
- Business Development
- Business Intelligence
- Saas
- Cross-Functional Team Leadership
- Managed Services
- Document Imaging
- Integration
- Document Management
- Agile Project Management
- Salesforce.com
- Product Management
- Cloud Computing
- Content Management
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