Catherine W.

About Catherine W.

With over a decade in Marketing Automation, I’ve built a career around connecting strategy, technology, and execution to help teams bring their best ideas to life. My experience spans multiple automation platforms, and today my work sits at the intersection of Marketing Automation and AI.As a Salesforce Agentforce Innovator and certified Marketing Cloud Account Engagement Consultant, I focus on transforming complex systems into seamless customer journeys that drive measurable results. I collaborate closely with stakeholders to align strategy with execution, ensuring every initiative moves the needle on key performance goals.In recent years, I’ve expanded my expertise into AI prompt engineering, applying it to enhance marketing workflows, boost productivity, and reimagine customer engagement. Whether leading cross-functional projects or exploring new ways to connect people and platforms, I bring curiosity, clarity, and momentum to every initiative.

Experience

1. Marketing Automation Consultant

   Sercante

   Sep 2021 — Present

   As a consultant on the Implementations and Migrations team, I help organizations transition between marketing automation platforms and ensure their new systems are configured for success. I lead onboarding for Salesforce Agentforce and Marketing Cloud Account Engagement (formerly Pardot), providing customized training that empowers teams to adopt new technology with confidence- Partner with executive stakeholders to define and execute marketing automation and AI transformation strategies that align with business growth objectives- Manage end-to-end migrations, from discovery and requirements gathering through testing and deployment- Oversee timelines, milestones, and deliverables using Asana to ensure clarity, accountability, and on-time delivery- Train and onboard users to Salesforce Agentforce and Marketing Cloud Account Engagement, driving adoption and process efficiency- Collaborate across marketing, sales, and IT teams to unify data, optimize campaign performance, and improve the customer experience- Leverage data insights to measure success against KPIs and inform continuous optimization- Track budgets, resource allocation, and project health using Certinia to ensure transparency and ROI

Education

• Pasco-Hernando State College

  Associates In Arts (A.A.), Liberal Arts

• University of South Florida

  Bachelor of Arts (B.A.), English, Business and Technical Writing