Catherine Smith Licari
Building the go-to destination for small business support with The Small Business Planner® | Fractional CFO specializing in scale for emerging luxury fashion and retail brands.
- Role
- Founder and Chief Executive Officer at Plan De Ville
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Catherine Smith Licari
Creative executive specializing in finance and operations for scaling fashion brands. Passionate about financial literacy for small business owners.As COO of Suzie Kondi, scaled brand to high seven-figure omni-channel distribution with two retail stores, wholesale partnerships with premier retailers, and drove exponential growth of global e-commerce within three years. From January of 2020 and throughout the pandemic, restructured supply chain and managed sales and profitable P&L for all business lines. Founded e-commerce site Plan de Ville, the content and commerce destination dedicated to emerging luxury fashion designers. Winner of the 2016 Rising Star Award in Retail from The Fashion Group International. Masters of Fashion Studies from Parsons; published scholar focusing on the relationship between fashion and the mind. Masters of Business Administration - Columbia Business School
Experience
Founder and Chief Executive Officer
Nov 2014 — Present · New York, NY, US
Plan de Ville is an award-winning e-commerce retail brand that curates products by emerging luxury fashion designers and beauty entrepreneurs. Launched in 2014, the business has grown to stock over 50+ leading emerging brands and also operates a brand strategy consulting arm, PDV Advisory, which incubates emerging brands, providing growth strategy, wholesale advisory, and branding guidance. As Founder & Chief Executive, I oversee all retail planning, buying, merchandising, finance, marketing, logistics & supply chain management, and strategy for Plan de Ville and our portfolio of brand clients. In January 2016, Catherine Smith accepted the Rising Star Award in Retail from The Fashion Group International on behalf of PLAN DE VILLE. In 2018, Catherine Smith was featured in an entrepreneur spotlight by NASDAQ.Plan de Ville has been featured in Women\'s Wear Daily, Harper\'s Bazaar, Forbes, Elle, Town & Country, and other leading publications.
Education
Columbia University
Master of Business Administration - MBA, Executive MBA
2017 — 2019
Loyola University Maryland
BA, Political Science & Writing
2007 — 2011
Notre Dame High School
High School
2003 — 2007
Parsons School of Design - The New School
Master's Degree, Fashion Studies
2014 — 2016
The American University of Paris
Visiting Student, International Comparative Politics
2009 — 2009
Skills
- Creative Direction
- Editing
- Photography
- Brand Development
- Video Production
- New Media
- Media Relations
- Leadership
- Publishing
- Television
- Fashion Writing
- Teleprompter
- Fundraising
- Blogging
- Social Media
- Magazines
- Strategic Communications
- Fashion
- Public Speaking
- Social Media Marketing
- Editorial
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