Catherine Burns

About Catherine Burns

For 18 years, I lived and breathed the hospitality industry, helping brands navigate the complex world of revenue and digital strategy. I’ve always believed that whether you’re selling a luxury resort experience or an executive search service, the core of great marketing remains the same: human connection and data-driven storytelling.Recently, I made an exciting pivot to join the team at TYGES International. As the Director of Growth Marketing, I’m leveraging my background in hospitality where the guest experience is everything, to redefine how we approach executive recruiting. My goal is to bridge the gap between high-level strategy and measurable growth, ensuring that the right talent finds the right home.When I’m not analyzing conversion rates or crafting brand narratives, you can usually find me exploring the local brewery scene in Williamsburg, meal prepping, or singing my heart out at karaoke.

Experience

1. Director of Growth Marketing

   Tyges Manufacturing Recruiting

   Feb 2026 — Present · Williamsburg, VA, US

   As the Director of Growth Marketing, I lead the charge in identifying and scaling high-impact opportunities to expand the TYGES brand and footprint. My focus is on blending data-driven performance with creative storytelling to build a sustainable, scalable growth engine. Key focus areas include:• Demand Generation: Directing the strategy to bring in high-quality, qualified leads for our sales team to nurture and translate into successful job placements.• Mission-Driven Growth: Living out the TYGES mission by ensuring my work puts us in a position to make good things happen for other people—connecting the right talent with the right opportunities.• Full-Funnel Ownership: Managing the end-to-end customer journey, from initial brand awareness to long-term recruitment partnerships.• Data-Driven Strategy: Leveraging marketing analytics to optimize campaign performance and maximize ROI across all digital channels.

Education

• University of Virginia

  Digital Marketing Science

• University of Richmond

  Continuing Education Course in Website Design and Development

  2008 — 2008

• Christopher Newport University

  BSBA, Direct Marketing

  2003 — 2007