Catherine Knight
Marketing & Communications Professional
- Role
- Assistant Director of Marketing & Communications at The Fabric Shop Network Inc
- Location
- Vancouver, WA, US
- LinkedIn followers
- 500 followers
About Catherine Knight
Strategic and creative storyteller with a strong background in developing and executing communication plans, engaging diverse audiences, and enhancing brand presence. Proven track record in increasing community participation, managing high-impact events, and creating compelling content across various platforms. Adept at leading teams, fostering relationships, and leveraging marketing strategies to achieve organizational goals.
Experience
Assistant Director of Marketing & Communications
Dec 2024 — Present · Vancouver, WA, US
I lead marketing and communications initiatives for The Fabric Shop Network (FabShop), an international trade association serving independent fabric and quilt retailers. My work focuses on strengthening industry connections, supporting member businesses, and expanding FabShop’s visibility through strategic marketing, educational programming, and collaborative partnerships.I develop and execute integrated marketing campaigns across email, social media, web, and print, promoting FabShop programs, events, publications, and advertising opportunities. I also manage digital communications and content development to engage both industry professionals and consumer audiences.My role includes marketing and promotion for FabShop’s educational initiatives, including the Virtual Schoolhouse webinar series and professional development programs for retailers. I also support industry events, networking initiatives, and sponsorship partnerships with fabric companies, designers, and vendors.In addition, I oversee marketing for consumer-facing programs such as the FabShop Hop, a large-scale virtual shop hop that connects thousands of sewing enthusiasts with independent quilt shops.Through strategic storytelling, collaborative partnerships, and data-informed marketing initiatives, I help position FabShop as a trusted industry resource while supporting a vibrant community of independent fabric and quilt retailers.
Education
Mount Saint Mary's University
Bachelor of Science - BS, Social Work
City College of San Francisco
Dance, Music
2001 — 2005
Mount Saint Mary's University
Bachelor’s Degree, Social Work
2008 — 2018
Immaculate Heart
High School Diploma
1994 — 2000
College of San Mateo
Music, Graphic Design, Writing
2002 — 2005
Make-Up Designory
Journeyman and Portfolio Development, Makeup and Hairstyling
2006 — 2007
Skills
- Social Networking
- Powerpoint
- Marketing
- Customer Service
- Irish Step Dancing
- Advertising
- Blogging
- Sales
- Nonprofits
- Fundraising
- Program Management
- Public Relations
- Training
- Volunteer Management
- Nonprofit Organizations
- Social Media
- Management
- Event Planning
- Research
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