Catherine Shinners

About Catherine Shinners

I help organizations lead and sustain successful change through a blend of change management, strategic communications, and workplace transformation. With experience across B2B tech, SaaS, financial services, and the public sector, I deliver tailored strategies that drive adoption, reduce resistance, and align teams around business goals.Whether supporting enterprise-wide transformations or fine-tuning existing initiatives, I work with clients to build clarity, engagement, and measurable results.I help organizations navigate organizational, business process, technology, or workplace change, leveraging my professional background in software product management, corporate business development, SaaS marketing, and digital transformation programs.I design and deliver a range of change services, including change strategy, impact analysis, risk assessment, program design, leadership and stakeholder engagement, communications, training, metrics, and reporting. I use collaboration and digital technologies to accelerate and amplify change outcomes. I also guide leadership and teams sustain transformation and measure success.I am a certified Prosci change management practitioner, and I hold certificates in Artificial Intelligence and Business Strategy from MIT/Sloan School of Management and Foresight Essentials from the Institute for the Future.

Experience

1. Change Management Consultant

   Merced Group

   Sep 2022 — Present · Palo Alto, CA, US

   I help organizations lead and sustain successful change. My services blend change management, communications strategy, and workplace transformation expertise to support business evolution with clarity, engagement, and measurable results. Areas of change services include -• developing and executing customized change management plans that support enterprise initiatives, digital transformations, and operational shifts.• helping your people embrace and adopt change through inclusive, targeted engagement• designing communication strategies that inform, inspire, and align. Whether for system rollouts or cultural change, our services ensure clear, consistent messaging across your organization:• providing ongoing advisory services to help organizations sustain transformation and measure success

Education

• University of Wisconsin-Madison

  B.A., Anthropology

• MIT Sloan School of Management

  Certificate, Artificial Intelligence & Business Strategy

  2017 — 2017

Skills

• Product Marketing
• Social Media Marketing
• Integrated Marketing
• Strategic Partnerships
• Strategy
• Program Management
• Product Management
• Go-to-Market Strategy
• Leadership
• Enterprise Collaboration
• Enterprise Software
• Start-Ups
• User Experience
• Marketing Strategy
• Virtual Teams
• Community of Practice
• Strategic Planning
• Change Management
• Saas
• Community Management
• Social Business
• Thought Leadership
• Corporate Social Responsibility
• Collaboration Solutions
• Analytics