Catherine Poulsen

WORK HISTORY

EDUCATION

SKILLS

ABOUT CATHERINE POULSEN

Dynamic B2B digital marketing leader with 7+ years of experience driving content strategy and team success in SaaS environments. Proven track record of building and managing high-performing remote content teams while delivering measurable results through multi-channel marketing campaigns. Expert in developing data-driven ABM strategies, email nurture programs, and SEO-optimized content that consistently exceeds KPIs. Demonstrated success in leading global marketing initiatives across diverse industries, with a strong focus on digital transformation and customer-centric approaches. Skilled in fostering cross-functional collaboration and implementing innovative content strategies that drive engagement and conversion. MBA-educated professional with deep expertise in marketing analytics, team development, and agile campaign optimization. Recognized for building inclusive team cultures and mentoring content professionals while maintaining high performance standards in fast-paced, matrix organizationsSpecialties: Marketing Strategy, Content Strategy, Demand Generation, Account Based Marketing, Buyer Journey Mapping, Persona-based Buying Committee Targeting, Intent Engines, Digital Advertising, Campaign Strategy, Market Research, Product Launches, Marketing Analysis & Insights, Trade Show Planning and Execution, Marketing Process Improvement, Implementing Marketing ROI Measurement Systems, Configure-Price-Quote, SaaS Software, Tech Startups, Integration Software, CRM Implementation & Management - Salesforce.com, Microsoft Dynamics. Global Experience.