Catherine Poulsen

About Catherine Poulsen

Dynamic B2B digital marketing leader with 7+ years of experience driving content strategy and team success in SaaS environments. Proven track record of building and managing high-performing remote content teams while delivering measurable results through multi-channel marketing campaigns. Expert in developing data-driven ABM strategies, email nurture programs, and SEO-optimized content that consistently exceeds KPIs. Demonstrated success in leading global marketing initiatives across diverse industries, with a strong focus on digital transformation and customer-centric approaches. Skilled in fostering cross-functional collaboration and implementing innovative content strategies that drive engagement and conversion. MBA-educated professional with deep expertise in marketing analytics, team development, and agile campaign optimization. Recognized for building inclusive team cultures and mentoring content professionals while maintaining high performance standards in fast-paced, matrix organizationsSpecialties: Marketing Strategy, Content Strategy, Demand Generation, Account Based Marketing, Buyer Journey Mapping, Persona-based Buying Committee Targeting, Intent Engines, Digital Advertising, Campaign Strategy, Market Research, Product Launches, Marketing Analysis & Insights, Trade Show Planning and Execution, Marketing Process Improvement, Implementing Marketing ROI Measurement Systems, Configure-Price-Quote, SaaS Software, Tech Startups, Integration Software, CRM Implementation & Management - Salesforce.com, Microsoft Dynamics. Global Experience.

Experience

1. Marketing Content Manager

   Siemens Digital Industries Software

   Feb 2023 — Present · Chicago, IL, US

Education

• IPAG Business School

  International Business

  2001 — 2001

• Kansai Gaidai University

  International Business

  2003 — 2003

• Marquette University

  International Business Course Study, International Business

  2008 — 2008

• Northern Illinois University

  CTSM, Marketing

  2008 — 2011

• Alverno College

  Bachelor's of Arts, International Business

  1999 — 2003

• Alverno College

  MBA, Business

  2006 — 2008

Skills

• P&L Management
• Customer Relationship Management (Crm)
• Strategy
• Pragmatic Marketing Certification
• Manufacturing
• Key Account Management
• Microsoft Excel
• Powerpoint
• Product Launch
• Brand Development
• Market Research
• Retail
• B2b
• Marketing
• Management
• Team Building
• Salesforce.com
• Business Development
• Sales
• Account Management
• Change Management
• Forecasting
• Marketing Communications
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Business Process Improvement
• Crm
• Salesforce.com Administration
• Sales Operations
• Pricing Strategy
• Program Management
• Supply Chain Management
• Budgeting
• Pricing
• Marketing Management
• Market Analysis
• Competitive Analysis
• Leadership
• Sales Management