Catherine Plaisted
Senior Vice President, Marketing | Creative Strategist
- Role
- Senior Vice President, Marketing at Ethan Allen Global, Inc.
- Location
- New Milford, CT, US
- LinkedIn followers
- 500 followers
About Catherine Plaisted
As the Senior Vice President of Marketing at Ethan Allen Global, I lead a multidisciplinary team of creative professionals, fostering a collaborative environment of innovation and excellence. I oversee the end-to-end marketing and creative process, from concept ideation and brainstorming to final execution and delivery, ensuring high-quality deliverables that exceed expectations. With over 22 years of experience in the Home Furnishings space, I have a proven track record of conceptualizing and producing integrated marketing campaigns across various channels, including digital, social media, print, and events. I collaborate with product development, sales, and executive leadership teams to align marketing initiatives with product launches, sales objectives, and corporate messaging. My goal is to create compelling and engaging brand stories that resonate with our target audiences and drive business growth.
Experience
Senior Vice President, Marketing
Nov 2024 — Present · Danbury, CT, US
As the Senior Vice President of Marketing at Ethan Allen Global, I lead a multidisciplinary team of marketing and creative professionals, fostering a collaborative environment of innovation and excellence. I oversee the end-to-end creative process, from concept ideation and brainstorming to final execution and delivery, ensuring high-quality deliverables that exceed expectations. With over 22 years of experience in the Home Furnishings space, I have a proven track record of conceptualizing and producing integrated marketing campaigns across various channels, including digital, social media, print, and events. I collaborate with product development, sales, and executive leadership teams to align marketing initiatives with product launches, sales objectives, and corporate messaging. My goal is to create compelling and engaging brand stories that resonate with our target audiences and drive business growth.
Education
University of Michigan - School of Information
HTML5 certified
2020 — 2020
University of Massachusetts Dartmouth
Bachelor of Arts, Graphic Design
1986 — 1990
Skills
- Brochures
- Color Theory
- Advertising
- Art
- Concept Design
- Photography
- Brand Development
- Mac
- Publishing
- Branding & Identity
- Packaging
- Copywriting
- Photo Shoots
- Digital Photography
- Graphics
- Multimedia
- Sketching
- Typography
- Creative Strategy
- Illustration
- Email Marketing
- Quarkxpress
- Banners
- Interaction Design
- Concept Development
- Direct Mail
- Interior Design
- Fashion
- Visual Communication
- Fine Art Photography
- Corporate Branding
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