Catherine Penasa

About Catherine Penasa

I am a strategic executive partner who helps senior leaders focus, decide, and execute. With a background supporting Presidents and CEOs, I specialize in shaping executive communication, orchestrating leadership rhythms, and driving cross functional alignment. I bring a blend of emotional intelligence, operational rigor, and strategic insight that strengthens decision making and elevates organizational performance. My passion is creating clarity, building trust, and enabling leaders and teams to operate at their highest level.

Experience

1. Administrative Services Leader

   BW Converting

   Jan 2024 — Present · Green Bay, WI, US

   Key Project Leadership & Strategic Contributions- Lead cross‑functional coordination of presentation deliverables for the L1 Monthly Business Review, ensuring alignment, communication readiness, and effective talking‑point cascades for global senior leaders- Direct global executive communications, shaping the voice of the Group President and Senior Leadership through Town Halls (live and recorded), enterprise‑wide emails, and intranet content- Orchestrate quarterly leadership meetings for the Group President, direct reports, and extended leadership teams, ensuring strategic alignment and operational clarity- Lead high‑visibility event planning and execution for strategic events, ensuring seamless logistics, stakeholder alignment, and a polished experience for internal and external customers- Develop high‑impact executive PowerPoint materials for senior‑level audiences- Continued management of Corporate Headquarters modernization initiative, driving facility refresh efforts to elevate the employee and visitor experience- Coordinated US-wide team member appreciation events, strengthening engagement and culture- Rebuilt and revitalized the Community Enrichment Committee, including governance, SharePoint infrastructure, digital submission workflows, volunteer coordination, and a global‑minded communication launch- Manage NFL ticket distribution and coordinated the acquisition of Premium Seating at Lambeau Field- Enhanced hospitality and the Red Carpet Welcome program for the corporate office and Green Bay campus, standardizing and elevating communication and experience. Including executing RFP and final selection process of an onsite corporate dining/vending/beverage/micro market/catering service- Oversee shared fleet vehicles, company cabin, and a local corporate apartment- Supervise Front Desk Associate and expanded hospitality operations, strengthening service delivery and front‑of‑house experience.

Education

• University of Wisconsin–Oshkosh

  N/A, General Studies

• Globe University

  Associate of Applied Science in Business Administration, Business Administration and Management, General

  2011 — 2013

• University of Wisconsin-Stout

  Bachelor of Applied Science - Psychology, Minor in Business Administration and Management, General