Catherine Obryant Freeman
Marketing and Sales Leader - 25+ years of experience driving customer acquisition, brand integrity and GTM strategy
- Role
- Senior Manager, Campaign Execution and Analytics at Surf Internet
- Location
- Hot Springs Village, AR, US
- LinkedIn followers
- 500 followers
About Catherine Obryant Freeman
Dynamic marketing leader with a strong track record of accelerating subscriber growth and…
Experience
Senior Manager, Campaign Execution and Analytics
Jun 2023 — Present
I\'m currently leveraging a strong track record in driving subscriber growth and market expansion through data-led campaigns, smart segmentation, and compelling brand messaging to boost connects and build brand awareness.• Develop acquisition strategy and execute campaigns to drive subscriber connects• Develop marketing strategy for business services and multi-dwelling units• Oversee the development of all marketing support materials• Manage vendor relationships for implementation of strategy• Assess the competitive landscape to ensure strong positioning of pricing and offer strategies.• Monitor data to understand performance of campaigns, report key metrics, insights, and engagement rates to drive conversions.• Identify media partners and develop cost efficient programs for distribution of marketing messages• Build budget and maintain P&L
Education
Texas A&M University
Bachelor of Science (B.S.)
Skills
- Digital Marketing
- Integrated Marketing
- Management
- Direct Sales
- Direct Marketing
- Vod
- Marketing Communications
- Strategy
- Account Management
- Product Marketing
- Strategic Partnerships
- Leadership
- Call Center Sales
- Marketing
- Strategic Planning
- Advertising
- Media Buying
- Cross-Functional Team Leadership
- Customer Retention
- Marketing Strategy
- Telecommunications
- Product Management
- Social Media Marketing
- Digital Media
- Sales
- Budgets
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