Catherine N.
Product Marketing Manager | Driving Go-to-Market Strategy, Growth & Adoption | MBA Candidate | Forté Fellow
- Role
- Product Marketing Manager at Dreamhost
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Catherine N.
I’m a Product Marketing Manager passionate about driving go-to-market success and…
Experience
Product Marketing Manager
Jul 2022 — Present
I lead product marketing strategy and go-to-market execution across DreamHost’s hosting and cloud portfolio. I partner closely with Product, Engineering, Sales, Data, and Marketing to define positioning, shape launch strategy, and drive adoption across new and existing offerings. I own cross-functional initiatives that connect market insights, product strategy, and customer engagement to deliver measurable business growth.Selected Impact- Web Hosting Rebrand: Repositioned DreamHost’s flagship Shared Hosting product through a full rebrand of messaging, pricing, and onboarding- CDN Launch: Introduced a fully integrated CDN in partnership with BunnyCDN. Shaped value proposition and pricing, guided product requirements for integration, and developed customer education campaigns that improved performance and reliability for site owners- Online Shop Expansion: Expanded DreamHost’s e-commerce offering beyond WooCommerce with a simplified Online Shop experience for SMBs and creators. Directed go-to-market strategy, coordinated product rollout, and managed vendor collaboration to enhance accessibility for first-time business owners- DreamPress (Managed WordPress): Led campaigns for Managed WordPress Hosting, driving a 133% increase in engagement and higher feature adoption. Partnered with Product and Engineering on sequential feature launches including automated backups, CDN integration, and performance improvements- SEO Toolkit: Conducted a 3-month competitive analysis on hosting and SEO tools, synthesizing insights into battle cards and sales enablement training that lifted win rate by 12%. Collaborated with Product and UX teams to optimize onboarding flow and in-product messaging, increasing engagement.
Education
Accent Global Learning - Florence, Italy
Made in Italy: Language, Culture, Food and Business
UCLA Anderson School of Management
Master of Business Administration - MBA
UCLA Extension
Certificate
Product Marketing Alliance
Advanced Product Marketing Certified
University of California, Irvine
Bachelor's degree
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