Catherine Moorman

Passionate About Creating Exceptional Guest Experiences | Insights Manager | Universal Orlando

Role
Consumer Insights Manager at Universal Destinations & Experiences
Location
Orlando, FL, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Catherine Moorman

Orlando Utilities Commission benefits from actionable insights driven by advanced data analysis and consumer research expertise. As a Senior Market Research Analyst, key contributions include collecting and interpreting customer and industry information to inform strategic decisions. Expertise spans survey creation, quantitative and qualitative analysis, and tools such as Tableau and Microsoft Power BI to deliver impactful findings. Previous roles at National Office and The Walt Disney Company refined a deep understanding of consumer behavior and operational efficiency. Collaborative efforts with cross-functional teams ensured high-quality research outputs, optimized member experiences, and exceeded expectations. Passionate about leveraging data to uncover trends and empower organizations to achieve their goals.

Experience

  1. Consumer Insights Manager

    Universal Destinations & Experiences

    Sep 2025 — Present · US

    Perform data cleaning, transformation, coding, and sample weighting to prepare datasets for analysis.• Manage research timelines, prioritize projects, and oversee vendor relationships and contracts.• Integrate and interpret disparate data sources (quantitative and qualitative) for holistic insights.• Drive process improvement initiatives and proactively adapt to emerging trends in research and guest behavior.• Create and present data-driven stories and visual reports tailored to diverse internal audiences across Marketing, Finance, Operations, and Creative teams.• Translate complex business objectives into actionable insights through robust survey design, execution, and analysis.

Education

  • University of South Carolina Beaufort

    Bachelor’s Degree

    2012 — 2016

  • University of Florida

    Master of Arts - MA

    2017 — 2020

Skills

  • Time Management
  • Hospitality Management
  • Cashiering
  • Hospitality
  • Restaurant Management
  • Microsoft Office
  • Social Networking
  • Facebook
  • Research
  • Catering
  • Food
  • Powerpoint
  • Microsoft Excel
  • Food Service
  • Resorts
  • Public Speaking
  • Event Planning
  • Customer Satisfaction
  • Training
  • Hospitality Industry
  • Restaurants
  • Food & Beverage
  • Customer Service
  • Microsoft Word
  • Social Media
  • Leadership
  • Event Management
  • Marketing
  • Tourism
  • Management
  • Food
  • Teamwork
  • Microsoft Powerpoint
  • Public Relations

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Catherine Moorman — Consumer Insights Manager at Universal Destinations & Experiences in Orlando, FL, US | Unifers