Cat Mears

Threading insights into campaigns that pounce | Helping Marketers optimize their tech stack + their processes

Role: Associate Principal, Business Strategist at Stitch
Location: Raleigh, NC, US
LinkedIn followers: 500 followers

About Cat Mears

WHAT I DO: I am a MarTech thought leader with well-rounded expertise in leading CRM, CDP, ESP, data analytics, and marketing automation platforms. From strategy and implementation to integration and automation—I do everything to build or optimize your organization’s holistic, multichannel marketing stack.WHY IT MATTERS: The world of marketing technology is iterating faster than ever, with thousands of software and tools available on the marketplace. I help organizations upgrade their technology stack, optimize / streamline integrations, and realize their most ambitious marketing goals with the least amount of friction. My solutions optimize customer engagement, conversion, retention, and data capture, which translate directly to sustainable, efficient business growth.WHO I WORK WITH: I have developed and managed marketing technologies and programs across different industries, company sizes, and business models (including B2B, B2C, direct sales, and long sales funnels). My happy clients include global, household-name brands, growing start-ups, and everything in between.WHAT MAKES ME DIFFERENT: When I encounter an ineffective program, obsolete technology, or imprecise methodology, I turn myself into the subject-matter expert who can make it right. I make smart changes on both the “forest” and “trees” levels to not only solve the problem, but make the entire eco-system work better.WHERE I FOCUS: MarTech Consulting | Marketing Automation | Digital & Email Marketing | Customer Engagement | Content Testing & Optimization | Lifecycle Assessments | Salesforce eco-system including SFMC, SFDC, and Data Cloud

Experience

Associate Principal, Business Strategist
Stitch
Oct 2023 — Present

Education

North Carolina State University
Bachelor of Arts - BA, Communication - Public Relations

Skills

Customer Experience
Data Analysis
Roi Optimization
Google Analytics
Sem
Google Website Optimizer
Online Advertising
Corporate Communications
Digital Marketing
Ppc
Email Marketing
Online Marketing
Web Analytics
Customer Service
Database Marketing
Marketing
SEO
Eloqua
Analytics
Social Media
Lead Generation
Customer Acquisition
Qlik Sense
Coremetrics Analytics
Website Promotion
Advertising
Marketing Strategy
E-Commerce

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