Catherine Johnson Dudley
Director, Film Marketing @Warner Bros. Entertainment
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WORK HISTORY
Director, Film Marketing @Warner Bros. Entertainment
Develop and oversee global film brand strategy and marketing campaign efforts across earned, owned and paid platforms to achieve revenue and brand awareness goals for the WB film library.• Establish go-to-market plans across consumer touchpoints including creative assets, social media, PR events, and retail destinations. • Create custom retail partnership opportunities across digital and physical accounts including iTunes, Amazon Prime Video, DirecTV, Target, Walmart.• Curate revenue driving and brand awareness programs around film anniversaries along with seasonal and cultural milestones
EDUCATION
National University of Singapore
Master of Business Administration (MBA)
UCLA Anderson School of Management
Master of Business Administration (MBA)
Northwestern University
B.A.
ABOUT CATHERINE JOHNSON DUDLEY
I’m an accomplished and high-energy Global Brand Marketing and Strategy professional known for leading high-impact, award-winning marketing initiatives and driving revenue growth for premier CPG and entertainment companies. Results-driven collaborator that focuses on optimizing growth aligned with strategic goals with a proven track record in developing and executing innovative global marketing strategies, optimizing brand positioning, and enhancing customer engagement. Recognized for exceptional leadership and communication, global strategic vision, and ability to navigate complex market landscapes. Committed to driving organizational success and delivering sustainable value to stakeholders. With experience in multiple industries including Entertainment, Consumer Products, Beauty, Home, Automotive, Sports and Non-Profit, I maximize brand value and drive growth by executing relevant marketing initiatives with multi-media consumer touch points that drive change. I’m expert in successfully building strong relationships with internal and external stakeholders to maximize partnerships. Being highly effective at communicating with key stakeholders, vendors, retailers, and legal teams allows me to meet deadlines to deliver dynamic marketing programs.With the proven ability to tell compelling stories through content, I can propel your brand into social conversation.I\'m a flexible leader who thrives in a fast-paced, changing environment.Allow me to deep dive into your brand’s DNA and create impactful marketing strategy, partnership collaborations and licensing in order to uplift brand awareness and maximize revenue on a global scale. MY KEY SPECIALITIES:Global Brand Marketing Strategist | Partnership Collaboration | Sponsorship | Licensing | Multi-Media Campaigns | Experiential Marketing | Content Creation | Franchise Launch | Entertainment Marketing | Project Management | Relationship Management | Communication | P&L Management | Contract Negotiation | Celebrity Management | Consumer Products | Home | Apparel | Entertainment | Beauty | Automotive | Spanish | International Business | Vendor Management | Retail Activation | Non-Profit | Fundraising Please contact me via email: c••••••••@outlook.com or call 62••••••06
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