Catherine W.
Manager, Global Brand @KPMG
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WORK HISTORY
Manager, Global Brand @KPMG
Responsible for evolving and implementing KPMG’s brand strategy at a global level, as well as empowering and encouraging adoption by global and regional teams.• Managed the timeline for the 2018 brand evolution including conducting focus groups and consolidating findings.• Spearheaded the implementation of the 2015 visual identity update – supported the global steering committee and coordinated efforts with IT and local marketers.• Developed and launched brand asset website providing users with 24/7 on-demand access to training material, templates, and assets.• Identified technology solutions to facilitate access and adoption of thought leadership marketing material. • Led and evolved the best of brand awards to drive engagement and evaluate how well member firms understand and implement the KPMG brand.• Managed and evaluated global sponsorship of the largest European innovation conference and provided recommendations to senior management on how this initiative should evolve.• Designed sponsorship evaluation tool to enhance the efficiency of sponsorship requests from the KPMG network.
EDUCATION
CanFit Pro
Nutrition and Wellness Specialist
CanFit Pro
Personal Trainer Specialist
George Brown Polytechnic
Instructing Adults Certificate
Royal Roads University
Master of Arts in Interdisciplinary Studies, Brand Management
McGill University
BA, Psychology
Ryerson University
Certificate, Marketing
Adler International Learning/Ontario Institute for Studies in Education
Foundations of Professional Coaching
SKILLS
ABOUT CATHERINE W.
As a Canadian marketer, I feel fortunate to have the opportunity to build and influence…
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