Catherine McCartan
Growth Director @Formula E
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WORK HISTORY
Growth Director @Formula E
Spearhead the global growth strategy, accountable for converting brand awareness into tangible fandom, driving revenue, and directing the digital product and tech stack overhaul across the full fan funnel.
EDUCATION
Lancaster University
Bachelor of Laws (LLB), Law
The University of Sheffield
Master of Science (MSc), Sport Business Management
SKILLS
ABOUT CATHERINE MCCARTAN
Growth Director and Senior Leader in Global Sports. I specialise in converting brand awareness into quantifiable business growth, with a proven track record of driving significant revenue and audience scale for global properties like Formula E and The Ryder Cup. Expert in digital strategy, tech stack overhaul, and managing complex cross-functional teams to deliver world-class commercial results and build high-value, active fanbases.
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