Catherine Hicks
Managing Editor @ RETHINK Retail | Content Marketing and Lead Gen | M.A. in Communications | SEO and Social Media Certified
- Role
- Managing Editor at Rethink Retail
- Location
- St. Petersburg, FL, US
- LinkedIn followers
- 500 followers
About Catherine Hicks
The first 3 to 5 seconds. The first 17 words. That’s all it takes to win a reader, or…
Experience
Managing Editor
Jun 2024 — Present
I lead the strategy, development, and execution of high-impact editorial content across digital channels, partnering with some of the most innovative names in retail and retail technology.This role has deepened my industry expertise across a wide range of focus areas—AI and automation, supply chain logistics, BOPIS, unified commerce, and sustainability, among others—giving me a front-row seat to the technologies and trends shaping global retail.Key responsibilities- Lead end-to-end content strategy for B2B enterprise clients, including thought leadership reports, case studies, ABM campaigns, and social content that support pipeline growth and client business objectives- Integrate AI-enabled content creation and workflow tools to streamline campaign development, accelerate report production, and enhance content personalization at scale- Manage and mentor freelance writers and internal contributors, ensuring brand voice consistency, editorial quality, and on-time delivery across multi-channel campaigns- Collaborate cross-functionally with design and digital teams to develop campaign assets, including social graphics, ABM creative, and campaign collateral, including independently creating graphics and landing pages as needed- Spearheaded development of a new PR offering, including deliverables, timelines, sales collateral, and account-based PR strategy, expanding agency capabilities and driving new business opportunities- Partner with promotion and growth teams to increase impressions, engagements, and leads across major multi-sponsor reports, setting a target of >15% growth YoY - Facilitate the growth of thought-leader communities through targeted outreach, network expansion, and community engagement, supporting both pipeline and editorial quality.
Education
University of South Florida
Master of Arts - MA, Digital Communications, Focused in Journalism and Design
University of South Florida
Bachelor of Arts - BA, Mass Communication/Media Studies
2018 — 2021
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