Catherine Galutera
Director, Community Engagement at GoodRx
- Role
- Director, Community Engagement at GoodRx
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Catherine Galutera
EXECUTIVE SUMMARY• Energetic and high-impact Brand, Marketing, Advertising and Communications Manager with B2B and B2C experience at both advertising agency and client side.• Broad background in branding, consulting, traditional/digital marketing plans, communications, advertising, customer experience, social media, sales, account management and business development.• Proven ability to manage multiple large-scale projects, recognize market opportunities, and develop and execute strategic plans for small, medium and large organizations, including nonprofit sector.• Successful record managing large-scale projects and events, developing and executing product/service brand strategies for various audiences and stakeholders, communicating consistent marketing messages, effectively creating brand awareness, garnering sales and increasing profitability.• Master of Business Administration from University of Southern California specializing in Marketing and Finance; Bachelor of Journalism from The University of Texas at Austin.Specialties: Advertising, Agency Management, B2B/C Marketing Strategy and Implementation, Brand Management, Branding and Positioning, Budgeting, Communications, Concept Development and Creative Design, Copywriting, Digital Marketing, Market Research, Segmentation and Analysis, Marketing Plans, Media, Nonprofit, Online and Offline Marketing, PR, Pricing, Project Management, Real Estate, Sales, Social Media, Website Strategy, Analytics, Design and Production
Experience
Director, Community Engagement
Jan 2021 — Present
Education
The University of Texas at Austin
Bachelor, Journalism; Broadcast News
USC Marshall School of Business
MBA, Marketing and Finance
Skills
- Analytics
- Public Relations
- Copywriting
- Direct Marketing
- Marketing Communications
- Management
- Social Media
- Market Research
- International Marketing
- Marketing
- Social Media Marketing
- Creative Strategy
- Leadership
- Market Planning
- Strategic Planning
- Project Management
- Sales
- Brand Management
- Fundraising
- Marketing Strategy
- Budgets
- Direct Mail
- Email Marketing
- Business Development
- Competitive Analysis
- Digital Marketing
- Creative Direction
- Strategy
- Advertising
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