Catherine Gallo
Audience & Content Research at Warner Bros. Discovery
- Role
- Research Analyst, Ad Sales Research & Strategy at Warner Bros. Discovery
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Catherine Gallo
I am an analytics and entertainment professional with 4+ years of experience in data analytics, research, and marketing strategy at media companies including NBCUniversal, Paramount, and AMC Networks. I am currently working as a Research Analyst at Warner Bros. Discovery. I graduated from Fordham University’s Gabelli School of Business in New York City with a Bachelor of Science in Global Business concentrating in Digital Media & Technology and Marketing.
Experience
Research Analyst, Ad Sales Research & Strategy
Oct 2023 — Present · New York, NY, US
Utilize a variety of research tools and syndicated data to support Account Executives in sales negotiations- Write support materials (one-sheets & presentations) that highlight successes and show alignment with advertiser targets- Transform cross-platform data across linear cable, streaming, website, and social to create a cohesive narrative and deliver actionable insights
Education
Fordham University
Bachelor of Science - BS, Global Business
Fordham Gabelli School of Business
B.S. Global Business, Concentrations in Digital Media & Technology (Technology Track) and Marketing
2018 — 2022
Fordham University London
Study Abroad Semester
2020 — 2020
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