Catherine Erbicella

Catherine Erbicella

Group Director, Account @Wpp Unite

New York, NY, US
EMAILS
c••••••••@mindshareworld.com
MOBILE NUMBERS
+12•••••••34

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WORK HISTORY

Nov 2025 — Present

Group Director, Account @Wpp Unite

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EDUCATION

2010 — 2014

University of Scranton

B.S., Management/ Philosophy

SKILLS

Copy EditingComscoreDdsTrainingSimmonsLayoutPublic RelationsProofreadingMediamindMedia ToolsBrandfxMoatCommunications PlanningCritical ThinkingIndesignEditingPublicationsPrismaLeadership DevelopmentFinanceMicrosoft Office 2010Media PlanningKantarNews WritingAssociated Press StyleFundraisingEmarketerBusiness PlanningNielsen AdintelWritingDcmPublic SpeakingAdobe IndesignPress ReleasesProject ManagementMicrosoft OfficeMicrosoft Office 2007TutoringGrant WritingManagement

ABOUT CATHERINE ERBICELLA

Versatile, responsible, high-performing media professional, with agency and client-side experience on top-tier global retail & CPG accounts. Shortlisted and/or won at Festival of Media, Effie\'s, Cannes for paid media strategies. Executed Super Bowl and pro sports media campaigns, multicultural media, DE+I talent retention.Previously specializing in global digital strategies for brand safety/suitability, ad fraud, viewability, and ad verification. Past experience includes traditional media planning (all channels), National TV Upfront, plus digital media investment, implementation, and reporting.

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