Catherine Swisshelm

About Catherine Swisshelm

Creative marketing strategist passionate about building brand awareness, optimizing digital experiences, and driving customer engagement. With a background in public relations, consumer marketing, and cross-channel campaigns, I bring a holistic approach to strategy and execution. I thrive on collaboration, problem-solving, and creating content that connects. Always looking for ways to grow, lead, and make an impact.

Experience

1. Assistant Marketing Manager, Assistant Vice President

   Fifth Third Bank

   Oct 2022 — Present

   Leads multi-channel marketing campaigns, including direct mail and digital, that drive household acquisition and deposit growth, advancing strategic goals.• Manages complex, high-visibility initiatives and bank-wide projects, ensuring scalability, compliance, and operational efficiency.• Partners with cross-functional teams to optimize campaign performance and streamline processes, delivering measurable improvements in cost efficiency and agility.• Spearheads brand recognition efforts by integrating award messaging across digital and in-branch channels to strengthen customer engagement and enhance brand reputation.• Investing in leadership development through advanced training programs focused on coaching, mentoring, emotional intelligence, and strategic thinking.

Education

• Butler University

  Bachelor’s Degree

  2011 — 2015

Skills

• Social Networking
• Powerpoint
• Microsoft Excel
• Microsoft Powerpoint
• Strategic Communications
• Twitter
• Communication
• Writing
• Research
• Blogging
• Travel
• Leadership
• Social Media
• Sports Marketing
• Fashion
• Marketing Strategy
• Digital Media
• Marketing
• Microsoft Office
• Time Management
• Teamwork
• Art
• Organizing
• Customer Service
• Microsoft Word
• Facebook
• Public Speaking
• Event Planning
• Public Relations