Catherine Ho Dubut

About Catherine Ho Dubut

Seasoned UX leader with track record of designing impactful experiences, driving UX practice maturity, and digital transformation at dynamic brands. Focused on strategic UX with background as a hybrid designer and researcher. Leader in the UX community as a speaker, writer, and event organizer.

Experience

1. Director, Global Ux Strategy, Head of Platform Experience Design

   Ford Pro

   Mar 2022 — Present · Seattle, WA, US

   Scaling experiences for commercial vehicle fleets across 20+ global markets around the world for Ford Pro\'s $50 billion revenue commercial business within Ford Motor Company. Overseeing the Ford Pro global platform UX team of 30+ individual contributors and managers covering website storefront, software, e-commerce, and design system. Managed organization across 4 disciplines: design, user research, IA, and content strategy. Developed and scaled the marketing website, design system, and UX team from 0→1, ultimately supporting a digital/UX/CX organization of 100+.

Education

• Stanford University

  BA, Music, Cultural and Social Anthropology minor

Skills

• Ethnography
• Human Computer Interaction
• Creative Problem Solving
• Quantitative Research
• Mobile Applications
• Usability Testing & Moderation
• Remote Research
• Sketching
• Analysis & Segmentation
• User Experience
• Community Engagement
• User-Centered Design
• Heuristic Evaluation
• Mobile Devices
• Qualitative Research
• Usability Testing
• User Experience Design
• Usability
• Targeted Strategy Development
• User Research
• Experience Design
• Contextual Inquiry
• Research