Catherine
Full-Stack Marketing Professional
- Role
- Digital Marketing Manager at North Central Michigan College
- Location
- Petoskey, MI, US
- LinkedIn followers
- 500 followers
About Catherine
Senior digital marketing and web strategist with 20+ years of experience building and…
Experience
Digital Marketing Manager
North Central Michigan College
Jun 2019 — Present · Petoskey, MI, US
Develop and execute strategies to promote the College’s brand – incorporating print, email, digital creative and the College’s website and search engine optimization- Monitor digital campaigns post-deployment to validate completion and effectiveness- Analyze campaign performance and data analytics; making changes based on campaign/ad performance- Execute digital and video content for use on College website, eblasts, blogs, social media and paid media platforms- Create detailed reports showing the amount of traffic online campaigns are creating, how much campaigns cost, and outlining the timetables and schedules for online marketing campaigns- Manage budget data for pay-per-click accounts on a regular basis to manage campaign costs and provide expense information to VP of Marketing and Strategy- Responsible for content optimization, search engine optimization and functionality of College website- Responsible for external promotional and informational printed materials for the College, utilizing a variety of desktop publishing software.
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