Catherinecornelius Smith
CEO @Trueblueinclusion
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WORK HISTORY
CEO @Trueblueinclusion
Washington, DC, US
Catherine and her True Blue Inclusion Group build a platform of value clarity for companies and purpose driven enterprises. It\'s an illuminating public point of view that opens markets, defends positions and advances strategies.Leading with a focus on culture, diversity and inclusion, Catherine works closely with CEO\'s to define a value set and then communicate it in ways that saturate the entire organization with understanding and buy-in. Catherine has worked with businesses large and small successfully. Iconic institutions and brands include The White House, NBC Universal, Intel, Major League Baseball, Cisco and Wal-Mart Stores. She has an unparalleled network of experts in commerce, social issues and public sector matters. She has deep experience in reputation management, brand development, communications and culture change. She has a keen understanding of how ideas, talent and timing work together to make great things happen. At the core is her ability to produce compatibility within a company\'s complexity of culture, style and process.
EDUCATION
The Kinkaid School
College Preparatory High School
Mays Business School - Texas A&M University
BSBA Management and Marketing, Marketing
Texas A&M University
College of Engineering, Writing the W into Engineering & Computer Science Campaign
SKILLS
ABOUT CATHERINECORNELIUS SMITH
Catherine shares her unique combination of communication skills, media savvy, diversity expertise and political acumen with an array of top-ranked companies and organizations. Over 25 years, she\'s served sizeable corporations like Wal-Mart Stores, Intel Corporation, Chevron, Google, and Major League Baseball as well as noteworthy brands in media, politics and business.Ms. Smith is best known for clearly seeing a company\'s future pathways to opportunity. She has a profound ability to interpret disparate-sourced data about reputation, culture and trust, and then guide the enterprise and its leaders to right decisions. She is particularly adept around disruptive events like mergers and acquisitions, litigation, unplanned board or executive departures, and product recalls that threaten adverse impacts on investors, media, customers or regulators and shareholders. Prior to founding True Blue Inclusion, Ms. Smith served as Special Assistant and Director of Presidential Advance to President William J. Clinton; led the U.S. Effort on Agriculture for the WTO - Seattle Round, and created innovative diversity and inclusion products and services for iVillage,Inc and lines of business for NBC Universal. She received a Bachelor of Science /Bachelor of Arts degree in Marketing and Management from Texas A&M University. Ms. Smith has been featured in numerous national publications including the Washington Post, the New York Times, and the Wall Street Journal. She is an experienced commentator on culture, gender, race, ethnicity, business and leadership. She has appeared on major television networks such FOX Business News and CNN to offer commentary on topical issues of the day. Ms. Smith also speaks frequently on demographics, cultural norms, beliefs and their collective impact on global commerce, bias in artificial intelligence, and gender diversity.She is the recipient of many awards and recognitions for her work in communications, leadership and brand management.
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