Catherine Bloom
Strategic Marketing, Finance & Management Leader | Passionate about communication, driving cross-functional collaboration and helping people reach their full potential
- Role
- Chief Marketing Officer at Interstates
- Location
- Sioux Falls, SD, US
- LinkedIn followers
- 500 followers
About Catherine Bloom
Marketing, finance and management professional with 20 years of experience working for electrical construction/engineering/automation, ag biotech and public accounting firms. I am passionate about bringing together cross-functional teams to make better business decisions. In my work, I strive to understand the business behind the numbers. I enjoy asking questions to challenge the status quo and pursue a better way. I believe each employee is equipped with unique skills and experiences, and I enjoy helping individuals tap into their talents to reach their full potential.Specialties: strategic planning, marketing strategy and plans, business communications, financial analysis, and planning and budgeting
Experience
Chief Marketing Officer
May 2019 — Present
Lead marketing and business development teams• Develop and steward Interstates\' marketing vision and annual marketing strategy• Develop and execute company strategy process to ensure profitable and sustainable growth• Direct internal communications to drive employee engagement• Lead shareholder communication efforts
Education
Northwestern College
Bachelor of Arts (BA), Accounting
1993 — 1997
Drake University
MBA
2003 — 2005
Drake University
Master of Business Administration - MBA
Northwestern College
Bachelor of Arts - BA, Accounting
Skills
- Forecasting
- Financial Reporting
- Business Planning
- Marketing
- Agribusiness
- Strategic Financial Planning
- Business Strategy
- Strategic Planning
- Financial Modeling
- Agriculture
- Financial Analysis
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