Catherine Basso
- Role
- Sr Global Strategic Marketing Manager, Clinical Diagnostics Division at Thermo Fisher Scientific
- Location
- Carmel, IN, US
- LinkedIn followers
- 500 followers
About Catherine Basso
I am strategic, results-driven marketing leader with nearly two decades of success in…
Experience
Sr Global Strategic Marketing Manager, Clinical Diagnostics Division
Jun 2023 — Present
Lead a newly-created divisional marketing team to deliver marketing campaigns and sales enablement tools for the clinical diagnostics portfolio including drugs of abuse testing, quality controls and biomarker solutions for the global organization• Led the launch of two novel biomarkers for the U.S. including an awareness campaign that gained significant media coverage and exposure.
Education
Ball State University
MBA, Business
Ball State University
BS, Marketing
Skills
- Business Development
- Medical Devices
- Strategic Planning
- Market Development
- Pharmaceutical Sales
- Sales Management
- Management
- Cross-Functional Team Leadership
- Competitive Analysis
- Marketing
- Sales Effectiveness
- Strategy
- Market Analysis
- Start-Ups
- Marketing Strategy
- Commercialization
- Biotechnology
- Product Marketing
- Product Launch
- Program Management
- Global Marketing
- Product Management
- Pharmaceutical Industry
- Diabetes
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