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Cathy Wilson

AVP, Flod Marketing & Strategy @FourLeaf Federal Credit Union

Phoenix, MD, US
EMAILS
[email protected]
MOBILE NUMBERS
+14•••••••68

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WORK HISTORY

May 2023 — Present

AVP, Flod Marketing & Strategy @FourLeaf Federal Credit Union

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EDUCATION

N/A

Towson University

BS, Business Administration

SKILLS

Direct MailSalesMarketing CommunicationsProduct ManagementLead GenerationLoyalty MarketingDatabase MarketingMarketingDirect MarketingStrategic PlanningOnline MarketingMarketing ManagementE-CommerceEmail MarketingSEOAdvertising ManagementMarketing ComplianceCrmMarketing StrategySales OperationsCustomer RetentionAnalyticsPublic RelationsSegmentationMarketing ProcessBusiness StrategyMarketing ConsultingAdvertisingNew Business DevelopmentBusiness DevelopmentLeadershipManagement

ABOUT CATHY WILSON

Marketing expert with 30+ years experience.From general advertising to direct marketing, agency to client side, working in very small and extremely large corporate environments, in streamlined and matrixed organizations, as an individual contributor and as a team leader, big picture strategy to tactical execution details, from single channel single message campaign to multi/omni channel campaigns with multivariate testing, traditional marketing & digital marketing channels.Core Competencies:Marketing Strategy - Team development - Digital Marketing - Relationship Development - Marketing Operations - Program & Project Management - Omni-channel marketing - Competitive analysis - Target Audience Definition & Segmentation -Demand generation - Cross-functional team management - Data Analysis.

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