Cathy Wilson
Marketing Expert B2C, B2B, traditional, digital, agency, client, strategy, execution
- Role
- AVP, Flod Marketing & Strategy at FourLeaf Federal Credit Union
- Location
- Phoenix, MD, US
- LinkedIn followers
- 500 followers
About Cathy Wilson
Marketing expert with 30+ years experience.From general advertising to direct marketing, agency to client side, working in very small and extremely large corporate environments, in streamlined and matrixed organizations, as an individual contributor and as a team leader, big picture strategy to tactical execution details, from single channel single message campaign to multi/omni channel campaigns with multivariate testing, traditional marketing & digital marketing channels.Core Competencies:Marketing Strategy - Team development - Digital Marketing - Relationship Development - Marketing Operations - Program & Project Management - Omni-channel marketing - Competitive analysis - Target Audience Definition & Segmentation -Demand generation - Cross-functional team management - Data Analysis.
Experience
AVP, Flod Marketing & Strategy
May 2023 — Present
Education
Towson University
BS, Business Administration
Skills
- Direct Mail
- Sales
- Marketing Communications
- Product Management
- Lead Generation
- Loyalty Marketing
- Database Marketing
- Marketing
- Direct Marketing
- Strategic Planning
- Online Marketing
- Marketing Management
- E-Commerce
- Email Marketing
- SEO
- Advertising Management
- Marketing Compliance
- Crm
- Marketing Strategy
- Sales Operations
- Customer Retention
- Analytics
- Public Relations
- Segmentation
- Marketing Process
- Business Strategy
- Marketing Consulting
- Advertising
- New Business Development
- Business Development
- Leadership
- Management
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